[ad_1]
summary
-
Saudia is partnering with Collins Aerospace to modernize seats on its widebody aircraft and improve the guest experience.
-
The airline is also undergoing a major rebrand, including a new livery, logo, and an AI-powered virtual assistant to assist with post-sales questions and information.
-
Many global airlines such as Emirates and Air India are investing heavily in cabin upgrades.
Saudia, Saudi Arabia’s flag carrier, is undertaking a major fleet refurbishment program for its widehull fleet. The airline has signed a deal with Collins Aerospace for newly designed seats for future Dreamliners, and some of its current wide-body planes will also have seats replaced.
new seats
Saudia announced that it has signed a contract with Collins Aerospace to install newly designed seats on its next Boeing 787 aircraft, scheduled to be delivered from early 2026 onwards. The airline has also agreed to a comprehensive seat retrofit program to improve the functionality and aesthetics of its current Airbus A330 and Boeing 777 aircraft, starting in late 2025 and completing in 2027. It is scheduled.
Photo: Vytautas Kielatis | Shutterstock
Saudia also said that all business class cabins on its widebody aircraft will have private suites. This is a significant advancement in Saudia’s efforts to improve the guest experience. Rossen Dimitrov, Chief Customer Experience Officer at Saudia, commented:
“We are excited to partner with Collins Aerospace to bring state-of-the-art business and economy class seats to new aircraft and refurbish existing aircraft interiors. This represents an important step forward in our commitment to providing the ultimate in comfort and convenience.”
The plan also includes establishing on-site repair and select spares manufacturing capabilities with Saudia Technic. This is a major step towards the group’s commitment to content localization in the region.
With this, Saudia expects to strengthen its in-house repair capabilities, streamline spare parts support, and deploy localized product support to optimize fleet performance and operational efficiency.
Photo: Nicholas Economou | Shutterstock
major facelift
Saudia is currently undergoing a major rebranding. Last year, the company unveiled a new aircraft livery and logo featuring green, blue and sand. The widebody upgrade and newly designed seats for the next Dreamliner are all part of the airline’s new vision, which extends to every passenger touchpoint, including the in-flight experience.
To keep up with global trends and technology, Saudia is also investing in new AI-powered virtual assistants. It has been developed to allow passengers to use voice and text to respond to post-sales questions and provide information on airport conditions, weather, visas, and transportation.
A booming renovation market
Airlines are investing heavily in aircraft refurbishments to keep up with global trends and remain competitive. According to recent reports, Delta Air Lines is considering overhauling the aesthetics of its cabins, likely starting with its Boeing 757 aircraft.
Emirates’ $2 billion major refurbishment program includes 120 A380s and Boeing 777-300ERs, while Air India is investing $400 million to refurbish its legacy Boeing 777 and 787 fleet. There is.
Photo: Takrein | Shutterstock
It is clear that the aircraft refurbishment market has immense revenue potential and is expanding rapidly. The market size for guest room upgrades in 2022 was $5.53 billion. By 2023, it was about $6 billion. Further growth is expected, with refurbished space potentially worth $7.75 billion by 2027.
related
Aircraft retrofit market expected to reach $5.95 billion this year due to cabin investment
This market is rapidly expanding.
What do you think about this? Please leave a comment below.
[ad_2]
Source link