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All success on the Internet is due to network effects.
There’s no other way to reliably and economically get your ideas to a large enough audience to keep them going. This is why Super Bowl ads won’t make much sense in 2024.
The idea that spreads wins.
I wrote a bestseller about this 20 years ago, and I still take that insight to heart.
One of the challenges of fundraising is that it’s hard to share. Maybe your friends aren’t ready to donate or aren’t interested in nonprofits…it simply doesn’t feel as easy or fun as sharing a crappy video or meme.
Also, if you’re participating in an auction, you probably don’t want to share it with others because they might outbid you.
That’s where GOODBIDS’ second innovation comes into play.
Every registered user gets a unique referral link. If you share that link and someone bids, you can bid for free. At your favorite auction.
You can place as many free bids as you like. And if you get compensated for that free bid, it costs you nothing (nor does it cost the charity).
Here’s a simple example:
We’re launching three cool auctions today.
One-on-one office or Zoom meeting with Nicole Walters for the benefit of WalkGoodLA.
Rare guitar signed by Bob Weir (for the Grateful Guitar Foundation)
Christian McCaffrey autographed jersey from this year’s Super Bowl (Million Meal Project)
Deadheads cherish this guitar very much. The business owner walked over hot coals to spend time with best-selling author Nicole Walters. And unlike the commercials, the jerseys actually have value to fans.
These are worth sharing.
If you tell a friend about one of these auctions, post it on Reddit, or share it on social media, if someone bids any amount (even $10), you’ll receive a free bid in your special link. will be added to your account.
You can use that free bid to enter the Apple Watch auction for $350 or $550.
This works because the free bid simply moves the auction forward. If you outbid, the new donor only has to put in his $360. If you don’t, you’ll continue to raise the same amount as if you hadn’t used free bids.
I imagine that some people bid early at auctions because they want to support a charity or the work they’re doing, or they want to get involved in something. And many people are likely to enthusiastically spread her GOODBIDS ideas to support charities they care about. Or maybe because the rewards are really great and worth talking about. Or because you want to get an account full of free bids.
Now it has become attractive. And it’s fun.
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