[ad_1]
“How do you get the word out?”
We’ve heard similar voices from presidential candidates, small business leaders, and nonprofit organizations. It’s easy to believe that the purpose of marketing is to shout about it, promote it, and promote it.
It’s tempting to focus on your story, the top of the pyramid, and decide that it’s your job to share that story with everyone downstream, downwind, or nearby.
Hire a PR firm, run ads, and post more on social media to build up the hype.After all, it is important.
But the world doesn’t work that way. It hasn’t worked that way since network TV began its decline decades ago.
The idea that spreads wins. Not from the rooftop, but from the horizontal direction.
Amazing things happen when you build something that users want to talk about. Remarkable means “worth mentioning.”
This is the GOODBIDS engine. Nonprofits use permission assets built with existing donors to inform the auction. It’s expected, it’s personal and relevant, and supporters are happy to hear it.
So what happens?
If a friend or colleague is interested in an auction, supporters will be happy to tell others about it. They do it to get free bids, or they do it to help a cause they care about, or they spread information about something interesting, valuable, or fun. You do it because it feels good.
Over the past four days, GOODBIDS users have shared our first auction with tens of thousands of people. Not because someone made them do it, but because they want to.
Today’s auction:
Official NASA Apollo 11 shoulder patch. It’s the same one Armstrong wore on the moon. It comes with a signed limited edition copy of David Meerman Scott’s wonderful book on Marketing the Race to the Moon.
A certificate of authenticity is also included. Patches are untouched, unflyed, and uncut. It gets your heart racing and reminds you how much we can accomplish when we focus and work together. She cried when she met Neil years ago, so you should definitely check this one out.
![](https://i0.wp.com/seths.blog/wp-content/uploads/2024/04/Screenshot-2024-04-13-at-10.05.51 AM.jpg?resize=954%2C656&ssl=1)
Here’s your chance to have Simon Sinek and me on your podcast. We may not be able to set any records, but we will keep our audience alert.
And a New York Giants autographed helmet. It’s hard to ignore and a must-have if you’re a fan.
[ad_2]
Source link