Bisleri International has partnered with the Emirates Cricket Board as its Official Hydration Partner for three years. The partnership was signed at the Dubai International Stadium, marking Bisleri’s strategic expansion into the UAE market.The Emirates Cricket Board manages cricket development across all categories in the UAE. The board has established UAE as a significant cricket destination by hosting major international matches and tournaments.The partnership includes Bisleri branding on all national team uniforms, including men’s, women’s, and under-19 teams. The brand will be visible during bilateral series, Asian Cricket Council events, and ICC tournaments.“We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board is fully committed to the growth and development of the sport in the UAE and continues to explore and formalise commercial partnerships with leading international brands like Bisleri. We look forward to a mutually rewarding partnership with long term benefits for both the men’s and women’s national teams,” said Subhan Ahmad, Chief Operating Officer Emirates Cricket Board.“Our long-term partnership with Bisleri represents a strong alignment of values and ambitions, marking an important step in the commercial and developmental journey of the Emirates Cricket Board. This association reinforces our mission to empower UAE cricket talent at every level while proudly representing the nation on the global stage,” said Ishan Chopra, Head of Commercial Emirates Cricket Board.“Bisleri is a name synonymous with packaged drinking water and a market leader in India. Our strategic partnership with the Emirates Cricket Board marks an important step in our global agenda, bringing together two strong institutions with a shared commitment to excellence. Through this prestigious association, we will further our efforts to foster sport partnerships worldwide while strengthening Bisleri’s growing international presence,” said Angelo George, Chief Executive Officer Bisleri International.“We are thrilled to partner with the Emirates Cricket Board as we continue to champion hydration. With the largest sports marketing portfolio across India and UAE, this prestigious association will be brought alive through an exciting, integrated marketing approach,” said Tushar Malhotra, Director of Sales and Marketing Bisleri International.Bisleri International has also established a partnership with the Apparel Group to manufacture and distribute its products in the Middle East and Africa regions.
