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[and all customers are different.]
You are here because of your customers. They pay the bills and are the main drivers of your growth.
But each adds a different amount of value to your organization and the journey you’re on.
Customers who spend 100 times more than the average customer may require more attention and consideration.
It may be worth listening more closely to customers whose feedback helps you understand how to serve similar customers.
Customers with influence and status are likely to receive more attention and attention than other customers.
It’s okay to treat some customers differently, but it’s important to first understand who you’re dealing with and why you’re reallocating resources.
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