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An independent bookstore down the street has a carefully selected selection of books. Each book occupies a place where another book might exist, so the owner makes sure there is a great reason why that title is included.
Amazon, on the other hand, doesn’t have a shelf space problem, and the Kindle makes it even more so. As a result, the average book on your Kindle is virtually worthless. Because if you can easily include everything, then everything will be included. Amazon doesn’t promise curation, insisting that buyers do the curation.
Christopher Nolan hasn’t made many movies (and his first student films have been carefully hidden from view). If he puts his name on it, people will take notice.
There are countless videos on YouTube (actually countless, because new videos arrive faster than you can count old ones). And quite a few of them have less than 10 views and don’t deserve that many views. Instead of curating, YouTube encourages its audience to curate.
The long tail is a business model and a way to bring work to the world. The more the better.
Curation, on the other hand, provides another reward for publishers/creators.
Your motto is either “Sell nothing. Sell everything” or “Put your name on this.”
There’s a lot of pressure these days to be in the middle. Be proud of each choice you make, and that there are many options.
It’s a very difficult road to walk. Now, economic pressures are driving even more demand.but more now may be stealing from We represent something.
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