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Renowned Arab journalist Nakul Elhaghe, who ran Al Arabiya News Network for 16 years, created news and short-form storytelling content targeted at Gen Z and Millennials in the Middle East and beyond. He has launched a digital startup called “Blinx”.
Headquartered in the high-tech Dubai Media City Studios, Blinx is billed as the first digitally native storytelling hub in the Middle East and North Africa (MENA). According to a statement, it will be “soon to be released on multiple platforms.”
Variety details
The UAE-based digital startup, which is funded by unspecified investors, offers a “more stories, less noise approach” and youth-created content is “MENA “We deliver content that resonates with young audiences in a local way,” the statement said. I haven’t seen it yet,” he added.
Brinks general manager Elhaj said the startup’s goal is to inspire the region’s youth audience “through honest, authentic and great storytelling.”
“By leveraging the best technology and talent to deliver news, entertainment and infotainment, we will help build a better tomorrow,” he added, adding, “Our new digital hub will We aim to be the go-to destination for stories that connect young people,” he added. Toward the MENA world and like-minded communities. ”
Elhaj also vowed that “Brinks will stay away from fake news, misinformation and disinformation, and will stay true and authentic.”
Billed as the MENA region’s first Metaverse studio, Blinx will be equipped with a state-of-the-art production facility and equipped with the latest live production tools, including AI-enhanced analytics software.
In addition to plans to play content across social media platforms and its own online portal, Blinx will soon unveil its own digital app that will bring “the live production experience to multiple smart devices and screens,” the company said. Masu. An on-demand social ecosystem” allows MENA youth audiences to “instantly discover culturally relevant content.”
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