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Sooner or later, we all benefit from being well published.
Publishing has nothing to do with printing. It is an act of risk-taking that brings new ideas to those who are open to them.
Lab directors work behind the scenes to ensure that talented scientists attend the right conferences. Her story drives her work forward.
Bill Graham is “unveiling” the Grateful Dead on stage at the Fillmore.
Jean Feiwel is at the helm of Harry Potter’s bookstore success…
Being well published does not guarantee that an idea or individual will be successful. Instead, we create conditions that maximize the potential for the work to spread. It often involves:
Great enthusiasm: At a time when the market is not yet ready for a work, publishers are an important bridge between the present and the future.
Extraordinary logistics: It’s our technical staff that reads the rider, our operations team that has the strategic insight to ensure printing is done correctly and prioritize critical parts.
Insightful provocation: Publishers know their territory and can encourage and amplify works that are in sync with market responses.
Focus on distribution: If your work is not in the right place at the right time, it has no chance of success.
Resilience and investment: Few ideas work the first time they are presented to an audience. Resilience is the willingness and ability to try again, and investment represents the resources to do it successfully.
Just because something is successful doesn’t mean it will be well published, but well published work is more likely to be successful.
The people behind well-published works rarely get the recognition they deserve. It is difficult and requires persistence and care.
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