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Saudi Arabia launches new airline
Saudi Arabia has a national airline called Saudia. It is government owned. But the government doesn’t like it or does it? Because they have created a new government airline, Riyadh Air, and are sharing its details publicly.
Riyadh Airways plans to fly to 100 destinations by 2030 and is about to place a large order, possibly for 100 Boeing wide-body jets. Tony Douglas, former CEO of Etihad Airways, will take control of the airline.his experience is Dismantling The excesses of the national airline do not set the money on fire for its own sake.
As you know, Saudia has hubs in Jeddah and Riyadh, but its headquarters are in Jeddah. This will obviously be based in Riyadh. That way, the same owner would have two separate airlines based about 500 miles apart.
Current Riyadh Airport
Currently, Saudia operates split flights between the two cities. For example, Saudia flies between Washington Dulles and Riyadh three days a week and between Washington Dulles and Jeddah four days a week. If you want to connect on Saudia, you’ll need to find a flight that happens to connect in one city on the same day as your flight from that city to your final destination, rather than in another city.
Instead of growing Saudia, they are launching new aircraft carriers and buying new aircraft to compete with themselves. Except the new airline is for migrant workers and visiting friends and relatives in South Asia? Riyadh Air aims to connect connecting passengers from around the world to South Asia and Africa.
- This is a low-profit business and does not help the Saudi economy much because passengers do not enter the country.
- In general, connecting passengers help fill extra seats and support local transit flights.
- Those passengers appear to be the target here, with domestic transit traffic increasing more than sevenfold.
But they are already competing with the likes of Emirates, Etihad Airways and Qatar Airways, including the government’s Saudia Airways. – for this business.
This is their branding.
Riyadh Air
Brand Color: Lavender, Saudi origin, symbol of hospitality, government currently uses lavender (not red) for ceremonial/official purposes
Logo: Airplane window, as the airline is “Saudi Arabia’s window to the world.” A stylized R that evokes the wings of a bird in flight. pic.twitter.com/1wQybsSyOg
— Will Horton (@winglets747) March 12, 2023
By the way, the bird is a common peregrine falcon, which is the national symbol, but where did this idea come from? It is also used by Gulf Air and was once part of Etihad Airways’ livery. and R Similar to Russian airline Russian Airlines.
If Saudia has a bad brand, or if they want to lay off employees and grow new, they will either close down Saudia or integrate it into a new organization. But they’re also going to keep doing it. The country is run by patronage in many ways, even under MBS.
Detail of the view from the wing
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