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author: Althea Chokwe
Language education is a booming industry in the digital space, from a variety of apps to multilingual YouTubers capitalizing on the public’s interest in Spanish, French, and other popular modern terms. . Arabic is extremely popular given that it is spoken by 500 million people (in numerous dialects) and is revered as a sacred language among Muslims around the world.
The desire to learn Arabic, whether it’s for religion or general curiosity, is creating an international need for both independent teachers and established schools to teach Arabic. Some entrepreneurs offer such courses themselves, making them a lucrative alternative to regular classrooms. Muhammad Al Andalusi, 27, is a respected Arabic guru among the Muslim influential online community, with his own online school and a devoted following. . The story of Andalus Institute is enlightening on how he attracts and keeps customers engaged with his online services.
People often wonder how Al-Andalusi can achieve Arabic fluency in just 15 months. What they don’t realize is that he speaks his five languages fluently in total. The entrepreneur is from Barcelona and initially understood Catalan and Spanish. He then flew to Paris as a teenager and then spent time in Cairo, adding French, Arabic and English to his repertoire. Al-Andalusi’s followers on social media were shocked to learn about his teacher’s background, writing: “You are the only one who can be multilingual online and speak all your teacher’s languages 100% fluently!” Some people shouted. This is a very surprising discovery for them and one of the ways Al-Andalusi is fueling speculation online about his career.
Al-Andalusi claims that the key to his versatility lies in his vocabulary-first approach. This entrepreneur believes that grammar is second only to memorizing words, and his long immersion in a foreign society has proven that such a methodology is highly efficient. Al-Andalusi turned his trial-and-error experience into a sustainable money-making venture, founding Andalus Institute in 2019 with a total start-up cost of just a few hundred dollars.
Andalus Institute was born out of past failed attempts at selling online in other niches. Al-Andalusi’s venture certainly cost more than a few hundred dollars, but raising money is not the only step to building a viable business product. When Muhammad struggled to find a way to pay off his $9,000 debt, he recalls, passion and resilience were the only two things that sustained him. Amazon FBA and shipping services could not eliminate the stress, self-doubt, and financial constraints caused by this situation. Meanwhile, Arabic stuck with Al-His Andalusi’s mind until the young retailer finally succumbed to monetizing this talent. Now for an affordable $2,000, arabic like arab This program introduces Al-Andalusi’s proud techniques and has received high praise from many.
Graduates of the program are not afraid to express their feelings. arabic like arab. One person wrote, “I was so surprised at how many Quranic verses they actually covered on the show. This is my favorite part of the show so far.” another exclaims. I thought I’d just learn Arabic, but I realized I understood so much more…Now that I finally have some structure in my life, I’m trying to be more disciplined in my outlook. I’m looking forward to…” Relevance is a big factor in Andalus Institute’s marketing strategy. Muhammad’s Instagram account (@muhammad.andalusi, which currently boasts 28.6k followers) is the setting for memes, Tik Tok-style skits, and flashy videos of Middle Eastern cities. The comments flooded with awe and curiosity, demonstrating a genius ploy to turn online conversations into sales. Students can gain insight into their teachers’ lives and can DM them with questions at any time.
Through his efforts on YouTube, Al Andalusi has gained over 12,000 subscribers. The videos there dissect everything from grammar to proper study methods. Al-Andalusi approaches his own branding based on what he understands as consistency, increasing the level of trust between him and his consumer base. Al-Andalusi not only monitors the learning trajectory of its students, but also checks on their mental and physical health. This entrepreneur sees school not just as a money-making machine, but also as a purpose in life.
Just six months after its launch, Andalus Institute began generating an average of $30,000 in monthly revenue. Although Al-Andalusi is surprised by the explosion in demand, he is not shocked by the popularity of online education. Additionally, the coronavirus pandemic has given many people ample space to pursue their interests, and language learning continues to be a popular option.
Al-Andalusi itself is considering additions to the school, such as a Quran memorization course. The possibilities are endless, but everything needs to be done exactly and perfectly. Therefore, it will be some time before Al-Andalusi is satisfied with the upcoming product until it is accessible to the general public. He expects the institute’s next level of evolution to double its value and attract a broader consumer base and leading investors. But for now, what I’m taking care of is arabic like arab Al Andalusi’s biggest concern is its students.
You can connect with the author on LinkedIn here.
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