[ad_1]
Supply and demand are always in a dance, and sometimes one outweighs the other.
Over the past three years, the green technology revolution has accelerated dramatically. Countless companies are being created to change the way we grow food, transport people, and generate energy. I’m amazed at the speed and passion of so many people working on these projects.
The bet some are making is that greener technology will also become cheaper, easier, and more convenient.
And of course everyone switches and the investment pays off.
But new technology is rarely cheap or easy. and More convenient. And very few new technologies involve energy.
And you can see Hertz losing their nerve and selling off electric cars. “Not enough demand” + “Low convenience…”
The problem here is timing. Even though we all benefit, we ask users of new technologies to do most of the paying.
We are benefiting from an experience curve that will ultimately allow us to improve the price/performance ratio of these technologies.
And most of all, we all benefit by saving money on health care, climate change, and unpredictable disasters.
When trying to rewire technology, the challenge is often to build a bridge between the present and the future. The Internet was born because DARPA and others continued to use it for over 20 years.
Refocusing on “we” is a powerful way to get us from here to there.
[ad_2]
Source link